Stop Searching Outward: How to Find Your Business Framework Within

“What am I supposed to do with my life?”

This question followed me like a shadow, lingering in the background with a weight I couldn’t quite shake.

In my early years, I watched as others seemed to follow pre-defined paths with certainty: teachers, doctors, accountants, designers. Their lives seemed orderly, mapped out with clear job descriptions that gave them direction.

But for me, none of those molds seemed to fit. No matter how much I tried to force myself into one, I always felt a sense of misalignment—as if I was destined for something I couldn’t yet define.

It wasn’t for lack of effort. I searched relentlessly. I pursued psychology, spirituality, health, business—looking for healing, meaning, and answers as to why I felt so different. Why nothing seemed to stick.

I tried many tactics and strategies only to feel the sting of disappointment time and again. The paths that seemed to worked for others didn’t work for me.

And then something shifted.

The Age of the Internet: A New Opportunity, A New Challenge

We live in an era unlike any other. The internet has obliterated the rigid molds of traditional career paths, opening doors for new ways of working. Opportunities to create your own framework—your own version of work—are more plentiful than ever.

At first, this seems freeing. Exciting, even. You don’t have to fit into someone else’s job description. You can carve out your own.

But here’s the catch: While the external landscape has changed, most of us are still stuck in the old mindset. We’re conditioned to look outward for answers. We search for tactics, strategies, and formulas, hoping to find the blueprint for success.

What I’ve learned, though, is this: The foundational work isn’t “out there.” It’s within.

If you’re trying to create something that doesn’t exist yet, something truly your own, the first step isn’t to gather more information. It’s to look inward and uncover your story—the unique blend of experiences, gifts, and values that shape who you are.

Why the Framework Starts With Your Story

For a long time, I believed I was failing because I couldn’t make the tactics work. I thought I needed more skills, more knowledge, more expertise.

But what I was really missing wasn’t external at all.

I was missing the clarity that comes from knowing your story—intimately.

Your story is more than just a narrative. It’s your framework. It’s what sets you apart, informs your decisions, and guides how you show up in the world.

For example, I used to think of myself as “just” a photographer. But as I dug deeper into my story, I realized that photography was simply one of my tools. My real passion was about connection, clarity, and helping others uncover their own identity.

That shift changed everything.

It wasn’t about niching down or finding the perfect tactic. Those things came naturally once I understood my story.

The Inward-Outward Shift

When you know your story, something profound happens:

• You stop trying to fit into pre-defined boxes.

• You stop emulating others and start trusting your unique gifts.

• You realize your values aren’t abstract—they’re your superpower.

And from that place of clarity, everything flows more naturally.

The process of defining your story and your framework might feel less tangible at first. It’s quieter work. It’s not about quick wins or instant gratification.

But it’s the kind of work that lasts. It’s the foundation that gives you confidence and direction. It’s what allows you to create a business—and a life—that feels deeply aligned.

A Different Way Forward

If you’re feeling stuck, unsure of what to do next, I want to encourage you to pause.

Instead of looking outward, start by looking inward. Ask yourself:

• What experiences have shaped me?

• What values drive me?

• What gifts and skills come naturally to me?

Your story holds the answers you’re searching for. It’s not just a map for your business—it’s a compass for your life.

The internet has given us the freedom to build businesses that don’t fit into traditional molds. But to truly stand out, we need to embrace what makes us unique.

That starts with understanding our story.

The Pursuit of Purpose Is Worth It

Finding your purpose isn’t easy. It’s messy, nonlinear, and deeply personal. But when you uncover your story, you’ll find that it’s been guiding you all along.

So, if you’re in the thick of it right now, wondering why nothing seems to fit, I’ll leave you with this:

Stop searching for someone else’s blueprint.
Start creating your own.

Your story is the foundation. Everything else builds from there.

How to Build Confidence and Connection in Your Business

“Why does nobody want what I have to offer?”
“I have so much to give—but I’m not reaching those who need me.”

These are sentences I hear from clients during our first meetings.

I know what it’s like to be there.

It was frustrating to realize that even after taking extensive business and marketing courses, I still couldn’t create offers, talk about them in an authentic way, or find marketing strategies that felt aligned with who I am.

Nobody seemed to be addressing my specific struggles. The advice out there spoke to coaches, photographers, entrepreneurs, and boss babes—but not to me.

I wasn’t just a photographer. That was one of my tools, sure, but I was so much more. I’m a woman who wants to make lives better using my unique experiences, knowledge, gifts, and abilities—and to make a good living from it.

I didn’t care about making $10,000 a month or obsessing over niching and target audiences. What I wanted was a way to express all that I had to offer in a way that felt authentic to me.

I wanted to talk about my work in a way that conveyed its value to the people who would benefit most.

Instead, my attempts felt contrived, fake, and salesy. I knew my work was high quality and unique, but I didn’t know how to articulate that value. I couldn’t find the words to connect with my audience in a meaningful way.

I thought the quality of my work would speak for itself. And while that was true to some extent, the lack of response chipped away at my confidence.

It wasn’t sustainable.

Do you recognize yourself in my story?

Here’s the thing:
Our work always carries an underlying transformation.

No matter your profession—whether you’re a baker, a stylist, a coach, or a photographer—the key to connecting with your audience lies in understanding the deeper value behind what you do.

When your business reflects your story and values, it becomes a natural extension of who you are. That’s when your message resonates. Clients will feel seen and understood—and drawn to work with you.

So if you’re feeling stuck, it might not be about finding the newest strategy or marketing idea. Sometimes the best thing you can do is step back and uncover your story, your values, and your purpose.

If you struggle with standing alone in figuring it all out I created a low cost-high impact sparring service for women just like you with a tight budged but a drive to finally break through!If that's you - I would love to hear from you.

5 Steps to Stop Feeling Invisible and Build a Business That Reflects Who You Are

Feeling invisible can be one of the most painful experiences as a solopreneur or creative. It’s that nagging sense that your voice isn’t heard, your work isn’t seen, and your efforts don’t connect with the people you want to reach.

I’ve been there, and I know how disheartening it feels. But I also know that it’s possible to step out of that invisibility—not by shouting louder, but by showing up authentically.

Here are five actionable steps to help you move from invisible to seen, starting with your story:

1. Start by Seeing Yourself

Visibility begins internally. Take a moment to reflect on the parts of yourself you’ve been ignoring or undervaluing.

• Action Step: Write down three things about yourself that make you unique. These can be values, experiences, or skills. How do these connect to the work you do?
  When you see the worth in yourself, it becomes easier for others to see it too.

2. Uncover Your Story

Your story isn’t just a personal narrative—it’s the foundation of your identity and your business. When you align your work with your story, you build a connection that resonates deeply with your audience.

• Action Step: Outline the key experiences that shaped who you are and why you do what you do. What lessons did those experiences teach you, and how can you share them through your work?

3. Define Your Core Values

Your values are the guideposts that keep you grounded and aligned. Without them, it’s easy to get lost in trends, tactics, or strategies that don’t feel authentic.

• Action Step: Identify your top three values and write a short statement about how each one shows up in your business. Use this as a filter for decision-making.

4. Share Your Why

People don’t just connect with what you do—they connect with why you do it. Sharing your purpose creates trust and builds meaningful relationships with your audience.

• Action Step: Craft a simple “why statement” for your business. For example: “I help women solopreneurs find clarity and confidence by uncovering their story, so they can build businesses that feel aligned and authentic.”

5. Align Your Actions with Your Story

When your actions reflect your story and values, your business becomes more sustainable and fulfilling.

• Action Step: Audit your current business practices. Are you showing up in ways that align with your values and story? For example:

  • Are you creating content that feels authentic?

  • Are you marketing on platforms where you feel comfortable and energized?

  • Are you saying no to opportunities that don’t align with your vision?

Final Thoughts

Feeling invisible isn’t a reflection of your worth—it’s often a signal that it’s time to reconnect with yourself.

By uncovering your story, identifying your values, and aligning your actions, you can build a business that truly reflects who you are.

Your story is your superpower. Use it to show up with clarity, confidence, and authenticity.

Which step resonates with you the most? Let me know in the comments, or share your own tips for overcoming invisibility in business!