Chloé Baumgartner is a Swiss entrepreneur with a unique concept - blending her two passions: beauty and travel.

As she worked with MLM beauty products that already offered their own imagery, our goal was to create a brand identity that seamlessly united her world as a travel agent with the organic essence of the products she loved.

Together, we crafted one of my favorite branding projects for a woman-led business — a visual story that feels both adventurous and authentic.

studio portrait of female business owner

Close-up of a large green monstera leaf with holes, showing shadows and veins, against a light background.

portrait of female entrepreneur as part of a personal branding

personal branding portrait of woman working on laptop

A net bag containing oranges, with two half oranges placed on a flat surface, casting shadows on a gray background.

still life photograph of a vase for content creation

A woman with dark hair, wearing beige clothing and reddish-brown tights, sitting on a wooden surface with her eyes closed and a content expression.

A white ceramic plate with five slices of grapefruit and a separate smaller plate with a coiled object of peel on a yellow surface with a shadow of a plant in the background.

personal branding portrait of female business owner

A black teapot, a cup of tea, a bowl with dates, and a book on a table with sunlight and shadows.

A woman with long dark hair smiling and talking to another woman with blonde hair, seated on a gray sofa in a bright room.

A potted plant with large dark green leaves inside a pinkish beige pot, placed on a white floor near a wall, with a dark background.

branding photo of a woman coaching her client

A wooden table with a gray cloth, a peach half, two orange halves on a beige plate, and a halved cantaloupe melon with seeds visible.

branding photograph female entrepreneur on couch working on laptop

A netted bag of oranges and one orange outside the bag on a textured surface, illuminated by dramatic light and shadow.