How to Build Confidence and Connection in Your Business
“Why does nobody want what I have to offer?”
“I have so much to give—but I’m not reaching those who need me.”
These are sentences I hear from clients during our first meetings.
I know what it’s like to be there.
It was frustrating to realize that even after taking extensive business and marketing courses, I still couldn’t create offers, talk about them in an authentic way, or find marketing strategies that felt aligned with who I am.
Nobody seemed to be addressing my specific struggles. The advice out there spoke to coaches, photographers, entrepreneurs, and boss babes—but not to me.
I wasn’t just a photographer. That was one of my tools, sure, but I was so much more. I’m a woman who wants to make lives better using my unique experiences, knowledge, gifts, and abilities—and to make a good living from it.
I didn’t care about making $10,000 a month or obsessing over niching and target audiences. What I wanted was a way to express all that I had to offer in a way that felt authentic to me.
I wanted to talk about my work in a way that conveyed its value to the people who would benefit most.
Instead, my attempts felt contrived, fake, and salesy. I knew my work was high quality and unique, but I didn’t know how to articulate that value. I couldn’t find the words to connect with my audience in a meaningful way.
I thought the quality of my work would speak for itself. And while that was true to some extent, the lack of response chipped away at my confidence.
It wasn’t sustainable.
Do you recognize yourself in my story?
Here’s the thing:
Our work always carries an underlying transformation.
No matter your profession—whether you’re a baker, a stylist, a coach, or a photographer—the key to connecting with your audience lies in understanding the deeper value behind what you do.
When your business reflects your story and values, it becomes a natural extension of who you are. That’s when your message resonates. Clients will feel seen and understood—and drawn to work with you.
So if you’re feeling stuck, it might not be about finding the newest strategy or marketing idea. Sometimes the best thing you can do is step back and uncover your story, your values, and your purpose.
If you struggle with standing alone in figuring it all out I created a low cost-high impact sparring service for women just like you with a tight budged but a drive to finally break through!If that's you - I would love to hear from you.